There are many good reasons for choosing Miele. Since the company’s founding in 1899, Miele has remained true to its “Immer Besser” (forever better)  brand promise. For customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.


Miele appliances, whether used for laundry care, vacuuming, or in the kitchen, are subjected to the strictest stress and endurance tests before their market launch. Miele has won many tests carried out by the Stiftung Warentest, a German consumer watchdog organization, proving why Miele are the number-one choice.


Miele design represents innovation, value, and timeless elegance. It shapes the user experience – meeting expectations, facilitating handling, and creating trust. Numerous earned attest to Miele’s design excellence.

Protecting people and the environment and doing business responsibly, for generations to come. That’s what sustainability means to Miele. More specifically, Miele want to ensure energy efficiency and resource conservation with their products and production processes, and also to take responsibility for their employees and company. Miele holds the German Sustainability Award, is a member of the UN Global Compact sustainability initiative, and is a signatory of the “Diversity Charter”.

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